Fashion’s hottest night is just days away. This coming Monday, May 2nd, the fashion world will convene on the Metropolitan Museum of Art for the museum’s annual Met Gala helmed by Vogue editor Anna Wintour. Everyone from Beyoncé and Jay-Z to George and Amal Clooney to fashion world icons like Cara Delivigne and Stella McCartny clamor for invitations, and the sartorial selections of those who make the cut are par excellence.
This year’s theme – dubbed “Manus x Machina: Fashion in the Age of Technology” – couldn’t be more perfect for our times. The gala marks the opening of the Costume Institute’s exhibit exploring the democratization of the formerly cloistered world of haute couture and high fashion thanks to the proliferation of technology.
As technology brings the world to our fingertips, whether in fashion, music, film, or real estate, creativity abounds as people globally merge and share experiences and technology speeds up the minds of our youth and what we can create. Live streaming and video content continues to grow online and I expect in time this will also transfer into real estate marketing though it hasn’t fully caught on yet.
Live streaming of fashion shows from around the world (remember the Zoolander crew’s cameo at Valentino last spring in Paris?) have exported the shows’ magic to those not able to be there in person. Instagram has turned well-dressed bloggers from every corner of the globe into street style stars and fashion icons. And technology has increasingly been used to both produce and inspire fashion, from designers like Kimberly Ovitz and Pamela Love using 3-d printers to fashion their wares to futuristic designs at Balenciaga produced with elements of engineering and neoprene.
It’s no surprise this year’s sponsor is Apple – not only is the iPhone the choice technological accessory on the red carpet (along with the gateway to Instagram), the tech giant’s upper echelons are stacked with talent poached from the fashion world, including Angela Ahrendts, who used to be the CEO of Burberry and is now SVP of retail and online stores at Apple.
For those whose invitations to this year’s gala got lost in the mail, an incisive documentary will offer an exclusive window into last year’s blockbuster gala, “China: Through the Looking Glass.” Made by filmmaker Andrew Rossi, the film – The First Monday in May – takes viewers behind the scenes of preparations for the gala, and to the big night itself. It premiered at the Tribeca Film Festival earlier this month, no doubt reminding many of the premier’s attendees to start seriously considering their outfits.
Follow this link to see Vogue’s Met Gala Coverage